
Himansh Kumar
Content design and strategy
Hello, I’m Himansh. I design
and write
products that people love to use and help businesses grow. I combine content strategy, product thinking, and AI to design experiences that build trust, reduce friction, and drive meaningful outcomes.
design
write
I've worked at Decathlon
, PayPal
, Adyen
and more. I've helped them build and scale content design systems, existing and new product experiences along with next-gen AI-powered products.
Decathlon
PayPal
Adyen
I specialise in conversation and agentic design
, design systems thinking
, and content models. I'm also well-versed in A/b testing
, creating style guides and localisation.
conversation and agentic design
design systems thinking
A/b testing
I'm currently a staff content designer
at Decathlon
and live in Amsterdam. I have native-level proficiency in English and hold a degree in economics and psychology. In another life, I used to be a sports journalist.
staff content designer
Decathlon